![]() ![]() For waterproof mascara, the Lab monitors results as testers doused their mascara-coated lashes in warm water to see how well each product resisted smearing and running. We test each product for performance, wearability, ease of application and consumer satisfaction. ![]() When our Beauty Lab pros test mascara, we start by rounding up hundreds of the most popular mascara formulas on the market and then whittle down the field. After applying thousands of strokes of mascara and tallying up the results of tests that span over nine years and tens of thousands of data points, we are confident that these are the best mascaras you can buy. Our Beauty Lab experts evaluate performance (volume, length, curl, separation), wearability (flaking, smudging) and ease of application we also send mascaras home to a panel of consumer testers who weigh in on their everyday performance in real life, too. The Good Housekeeping Institute Beauty Lab regularly conducts tests to find the best drugstore mascaras, the best waterproof mascaras that won't smudge, the best hypoallergenic mascaras for sensitive eyes, the best tubing mascaras for long lashes and more. The best mascaras will give you high-impact results in just one step, whether that means volumizing, curling, lengthening or separating - or all of the above! Just one coat can make eyes appear more defined, open and awake. There are few makeup products that can impact your look as quickly as mascara. We also included additional information on how we test to find the best mascaras. We updated this article in January 2023 to add four new picks based on recent testing done by the Good Housekeeping Institute Beauty Lab and GH beauty editors. ![]()
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